From PBR Press Release
Unleash The Beast: American Roots Edition Sets Sights on Del Rio for Back-to-Back Days of Action, February 13-14
For the first time, PBR (Professional Bull Riders) – the world’s top Western sports organization – is setting its sights on historic Del Rio, Texas and Val Verde County Fairgrounds for a premier series stop, the fourth event of the 2021 season. Back-to-back days of white-knuckle action on the banks of the Rio Grande will take place February 13-14.
The stop in Del Rio is a key event in the Unleash The Beast (UTB): American Roots Edition, a trail-blazing retro tour bringing the world’s Top 30 bull riders to iconic outdoor rodeo venues across the southern U.S., giving fans 42 head-to-head matchups of man vs. beast each day. The first ever premier series visit to Del Rio, the 2021 PBR Del Rio Invitational is another chance for 2021 PBR World Champion hopefuls to pick up crucial points towards the coveted gold buckle and $1 million end of year bonus, but the toughest athletes on Earth will have to get past the best bovine athletes in the nation for eight seconds first.
Tickets for the 2 p.m. CT competition on both Saturday, February 13 and Sunday, February 14 will be on-sale at 10 a.m. MT today. Tickets can be purchased by phone by calling 1-800-732-1727 or online at PBRTIX.com. Adult general admission tickets start at $50, children 5-12 at $15 and ages five and under are admitted free. VIP box seats, closest to the thrills and spills of America’s original extreme sport, start at $65 per person.
As a part of PBR’s industry leading safety protocols that have allowed fans to return to venues safely and responsibly since July of 2020, fans will be socially distanced to minimize crossover and interaction between fan groups.
– In addition to Centers for Disease Control and Prevention (CDC)-informed screenings, all PBR personnel will undergo COVID-19 testing and be required to wear masks.
– Social distancing will be encouraged at concession and merchandise stands, restrooms, and other high-traffic areas.
For an enhanced PBR experience, fans can now purchase PBR Elite Experiences, which provide a behind-the-chutes look into the toughest sport on dirt.
Elite Experience options include pre-event question and answer sessions with top riders, bullfighters and stock contractors, bull housing tours, commemorative memorabilia, and more.
For more information on PBR Premium Experiences and to purchase Elite Experience add-ons for the 2021 PBR Del Rio Invitational visit pbr.com/tickets/premium-experiences.
The 2021 PBR UTB season culminates with the PBR World Finals at T-Mobile Arena in Las Vegas, November 3-7. The 2021 PBR World Champion – the bull rider who earns the most world points during the season – will receive the coveted gold World Championship belt buckle and a $1 million bonus.
About PBR (Professional Bull Riders)
PBR is the world’s premier bull riding organization. More than 700 bull riders compete in more than 200 events annually across the televised PBR Unleash the Beast Tour (UTB), which features the Top 30 bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico. PBR’s digital assets include RidePass, which is home to Western sports. PBR is a subsidiary of IMG, a global leader in sports, fashion, events and media. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.
